Crowdfunding, peer-to-peer funding
How to Tap Social Media to Reach New Donors
The Chronicle of Philanthropy in conjunction with the Network for Good reports that human service organizations earn more than any other organization from online donors – twice as much as educational groups.
This page is dedicated to exploring online giving – giving that goes by many names: crowdfunding, peer-to-peer fundraising and social fundraising. The National Council of Nonprofits notes crowdfunding refers to any effort to raise money with donations from a large number of people. Crowdfunding was first used by entrepreneurs as a way to attract small-sized investments to for-profit ventures, primarily via the internet.
The underlying theory behinds this form of online giving is to motivate your supporters to raise money from their network of friends for your organization.
Here is an ebook from Network for Good – How to Turn Donors into Fundraiser – that is a basic primer on peer-to-peer fundraising. Read it over and please offer your thoughts.