Show Me the Money
Concurrent Session, Friday, June 19
Presented by Sarah Lange, New Era for Nonprofits
New era - donors give to an agency that is fiscally responsible and that it is having an impact meeting a documented need.
A non-profit is a tax status, not a business model - don't focus only on cost recovery.
To attract donors, you need to be a high performance nonprofit.
Communicate, communicate, communicate - donors won't give if they don't know where you are and what you do.
High performance nonprofits are sexy - they have an easier time attracting and retaining high-quality staff, board and donors.
Donors give based on their self-interests and philanthropy is a heart-centered activity. If you cannot connect with their hearts - you won't get their money.